Seth Godin did an article for Fast Company about how I use my blog and IRC and am adapting my work-style to the social software. His perspective is interesting. I hadn't thought of it as a "virtual organization". I'm also glad he got this part right:
Seth GodinIt's important, though, to not think of this as Joi's powerful new network or Joi's group. "Joi Ito is no longer a name, it's a place," he says. He coordinates a collective, one in which he's a member, not the chief.