I disagree somewhat with Adina. I think that traffic is similar to attention. Attention is not the same as power or money, but it is sought after in the same way and in some ways is something that money can't buy and is actually more valuable and difficult to gain. Having said that, it's not about the traffic. Just like it's not about money, or attention. Money, attention and traffic do not, at the end of the day, make you happy. It is associated with privilege and power. I've met many people who have privilege and power (and money and attention and traffic) who are not happy. One of the problems with happiness through score cards is that it's like playing a video game. It's quite an empty happiness that is similar to the empty happiness of fulfilling a craving or an obsession. Most (not all) of the extremely wealthy people I know are obsessed with money and think about it all the time. If you're smart and you are obsessed with money, you can usually become wealthy. Most of the happy people I know are not obsessed with money. Most of them think about money just enough so that they don't have to worry about money. But money's nice to have, just like power is nice to have. But more than enough is often too much. Once you have too much money, power or attention you become obsessed and the fear of losing it alone can make you unhappy. Money, power and attention are addictive and dangerous.
I don't talk about these things very often because speaking from a position of privilege, it's not very convincing, but most of my power, attention, money and other "assets" are a result of my obsessions. These obsessions drive me to focus in excess. I am now exploring my obsessions. I wonder what this is going to do to me. Obsession is a demon which can help you gain many things, but has many corrosive side effects and in the end often leads you away from happiness. I wonder what I would be like without my obsessions?