Everyone in Davos is a CEO or some other fairly senior title. I've found myself introducing myself at sessions as "a blogger" much/most of the time. It still amazing me how few people know what blogging is. Calling myself a "blogger" seems to be the fastest way for me to get the "what is a blog" discussion going. ;-)
I'm a blogger »
Joichi Ito
Jan 23, 2004 - 14:03 UTC »
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APAIto, J. (2004, January 23). I'm a blogger. Joi Ito's Web [Blog post]. https://joi.ito.com/weblog/2004/01/23/im-a-blogger.html
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MLAIto, Joichi. “I'm a blogger.” Joi Ito's Web, 23 January 2004 https://joi.ito.com/weblog/2004/01/23/im-a-blogger.html. Accessed 5 Sep 2025
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Chicago (CMS)Ito, Joichi. “I'm a blogger.” Joi Ito's Web (Blog), January 23, 2004, https://joi.ito.com/weblog/2004/01/23/im-a-blogger.html
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HarvardIto, J. (2004). I'm a blogger. Joi Ito's Web. https://joi.ito.com/weblog/2004/01/23/im-a-blogger.html
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VancouverIto J. I'm a blogger. Joi Ito's Web [Internet]. 2004 Jan 23; Available from: https://joi.ito.com/weblog/2004/01/23/im-a-blogger.html
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Bibtex
@online{Ito2004I'mablogge, author = {Ito, Joichi}, title = {{I'm a blogger}}, journal = {Joi Ito's Web}, type = {Blog}, url = {https://joi.ito.com/weblog/2004/01/23/im-a-blogger.html}, urldate = {2025-09-05}, date = {2004-01-23}, year = {2004}, month = {Jan}, day = {23} }
3 Comments
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[[[[Joi, shhhhh!!! Between me, you, and the lampost, don't focus on the fact that we don't get paid... focus on the ROI.
Tell them it costs about $10,000 to launch a weblog--that we've all had to pay those costs for template development, training, and voice classification. But tell them the return is worth it--placement on the first page of google search results and lots of opportunities for speaking and PR opportunities around blogging.
Trust me, they'll freak. Did I say $10,000? Make it $100,000.
Next, start collecting the money--heck as a promotion, charge them $9,995 if they give you a check at the conference.
Then call me and I'll tell you what to do after that.
Remember, shhhhh!]]]]]]
So, what's the typical reaction when you say you're a blogger? Is there a difference before and after you explaing what blogging is about?
"It still amazing me how few people know what blogging is."
Amazing, given that a whole 0.058% of the world's population already has a blog (more like 0.00167% if you exclude LiveJournal, DiaryLand and the other things which are really nothing like what the "blogs will change the world" school people are thinking of). I would be astonished if 1% of the people in the world could tell you what a blog was.