Joi Ito's Web

Joi Ito's conversation with the living web.

nohsI was excited when I got my entry in the Internet Movie Database. I was thinking about how vain it was to be excited by this. It felt like being in some sort of elite Orkut. Just like Orkut, there was a "click here to add photo".


$35 - Submit a Person's Headshot or a Film's Poster
Replace the "no headshot" or "no poster" icon on their main page with a headshot/poster or change the current headshot/poster to a new one.

$10 - Submit a Gallery Photo for a Film or Person
Add an image to your film's "studio stills" gallery or your personal "publicity photos" portfolio.

Why Do I Have To Pay?

When you use this service you get to make sure the image you want is on the first page people see when they look you up or look up your film, and/or that there are images you have chosen in the photo gallery.

Without this service, you leave all the decisions of what is used, when it is used, and if it is used, entirely up to fate and our editors.

There are many factors that make it just too expensive for us to provide this service for free, so we have to charge you for it or not provide it at all.

Ahh, the business model. ;-)


LOL! Nice!

So.. where's your picture?


Boris, I didn't send a photo. ;-p

Even if this wasn't part of the business model, it's a useful idea.It's an easy way to create a barrier to entry.

The chance that someone is willing to part with $35 to prank an entry reduces the number of entries that need to be checked for images that would violate ToS or get a cease-and-desist from a talent agent.

My bet is that is where the real "cost" of providing the service comes in. Certainly some of it is bandwidth, but some of it is to pay the person sifting through the entries.

The flip side to the charge is that it gives the impression of value to the service. If *I* pay $35 to put *my* picture up, I feel more confident that it will stay up and consider the service worth the cost. I have personally learned this in the nonprofit world where providing free seminars gets many reservations, but few attendees. With a reservation charge as little as $5, reservations are not dampened, but attendance is much, much higher.

Even slowing someone down enough to make them reach for their wallet/credit card can be enough to deter some group of pranksters.

low charge yearly payment sides

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Congrats to Joi for getting yet another esteemed laurel in his virtual hat. Read More