Joi Ito's Web

Joi Ito's conversation with the living web.

Wired News Leaves Door Open -- a site that both hosts independent music and uses a peer-review process to identify hot bands -- is offering the Creative Commons Music Sharing License to artists who want to distribute their tunes for free, the company said Monday.

Nice. GarageBand is one of the biggest legal mp3 sites and it's cool that they are offering a CC license to their artists. Alternative distribution of music using CC licenses is clearly a good idea and helps people understand the whole Free Culture concept. I really do believe that the issue will become more and more about how to gain attention, not how to charge for delivery. It is changing from a delivery problem to a discovery problem as storage and bandwidth become commodities. Discovery is cheap only when you have a monopoly on people's attention. Obviously, media companies like Clear Channel are trying to keep that monopoly, but I think users are going to dump those locked up modes as new modes of discovery become available. I think that the main way to get attention will be to become part of the conversation and you can only do that if you promote active sharing of your music and content.


greetings from germany. read about you on

so did i :)


found this in the online version of a german newspaper!

me too...

The complete link:,1518,303214,00.html

Cool site, keep going!

Greetings from Kosova I read about you also on

"Sharing" certainly works for cartoonists ;-)

This is good news. But I wonder whether there's any chance we'll win the race between free content and the media cartels. IP law changes seem to be key. That's an unpleasant thing for me as an anarchist to have to accept---but having accepted it, I'm mystified as to what can be done.

In the US, where a lot of media cartel content is produced and distributed, MPAA members lobby the Clinton administration, and get their way because they have money to burn for political contributions. Clear Channel gets a lock on broadcast radio distribution because they have money to burn for political contributions. There doesn't seem to be much difference between the two major political parties in the US---the Democrats and the Republicans both sell law to the highest bidder. Intellectual property law is supposed to benefit the public, yet every year it becomes more clearly special law, designed to enhance the economic position of cartels at the expense of the public.

Campaigns like Rock the Vote may be helpful in getting the current generation of p2p music users registered to vote. But free content is definitely not a political issue mentioned on that site. And once all of these young voters are registered, who do they vote for, and why? Is anyone publishing the voting records of legislators on these issues? If not, maybe it'd be a good idea.

Hey Joi, I'm the President of GarageBand and wrote a short entry about the Creative Commons/GB hookup on 07 June of my blog. I thought you'd like to know I recently added a link to your commentary and would like to hear more thoughts on the prospects for this license.

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GarageBand from Marc's Voice
June 9, 2004 5:56 AM offers Creative Commons licenses to artists . Read More