Interesting statistics derived from a survey of of over 10,000 blog readers. Also asserts that blog readers are older, smarter and spend more money that most people think.eMarketerAre Blogs Ready for Prime-Time?
June 16, 2004
...A partial profile of blog readers reveals:
* 54% of their news consumption is online
* 21% are bloggers themselves
* 46% describe themselves as opinion makers
...As Henry Copeland, author of the report and CEO of Blogads, summed up: "86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can't find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest. Divided on so much else, blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs."
via Smart Mobs