Joi Ito's Web

Joi Ito's conversation with the living web.

I remember someone posting a graphic of how an idea spreads across blogs. the image had a "gray area" of instant messenger and email that couldn't be tracked as easily. I've asked a few people who remember seeing the post, but now no one can find it. Does anyone remember it and have the URL? It's amazing that we remember it, but can't find it or remember who posted it...

UPDATE: Found! Thanks tarek! Amazing. That was less than one hour after I posted this question. I had been googling for it for a day or so.


Search vs. Find, across multiple protocols, systems, environments, worlds. The challenge of the age! ;)

I remeber seeing it on Warren Ellis' site I've tried searching his site for it but couldn't find the exact post. He lost a load of posts a while back in a server crash i believe so that may be why.

If i find it i'll let ya know


I've found the graphic you were talking about. I e-mailed it to you at


No problem Joi, i'm glad i could help.


Google is a bad tool. But that comment would be unfair, Google is a good tool for very geek and simple topics but has real semantic capabilities (for now).

For example, you can look for the simple word "Python". All the pages you get are related to:

- Python topic Programming Language
- Python topic Cinema

to get something which is about the snake as in

- Python topic Biology

You have to reach the 17th page of Google.

Now go outside, ask to anyone in the street the question: "What is a Python?" All people will reply a "snake".

Put that into practice for children at school who need information for a school paper… Imagine how much difficult is it to find an interesting information. Some people might argue that you could add in the request "Python snake", but you will still get garbage, compared to a research where you do.

Biology -> Snake -> Python

to make research where information is not flat and organized is very useful. It's all what we do when we discuss around us. We go ask the right information to someone in particular because we know in which categories this person belongs and then we are more likely to get the right information. We select by cutting out pieces of the tree, by following one part of the branches, which are connected together, like you will do on a map with direction.

Ah wait... map, direction, orientation, branches, arrows, topics... yes Semantic Web.

s/has real/has a lack of/

Ah wait... map, direction, orientation, branches, arrows, topics... yes Semantic Web.

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