Joi Ito's Web

Joi Ito's conversation with the living web.

FastLane Blog »

Joichi Ito
Jan 10, 2005 - 09:52 UTC »

Categories:

antoin@eire.com
GM: a big company blogging

GM's vice chairman now has a blog. According to Neville Hobson, this is the first Fortune 100 company to do this. The interesting thing is not how revolutionary this blog is, but how ordinary it feels.

It's just a website where a guy who makes cars talks to people who buy 'em. They talk about the things car buyers might be interested in - interior trim, cup holders, SUV, insurance costs, the Saturn range, and so on.

It sounds "ordinary" and I think it's great. It really sounds like a voice. I've been trying to get the Sony execs to blog, so this is a timely example. Thanks for the link Antoin.

Update Oct 29, 2019: The Fastlane blog is now offline, but you can read an article about the history of Fastlane and a summary of some of the most impactful posts.

  Cite  
3 Comments & 2 Trackbacks

3 Comments

01. prema - Jan 10, 2005 - 15:03

I dunno if it's the first Fortune 100 company to do this. Intel's Otellini (soontobe CEO) started blogging last year.. December I believe, albeit on the company intranet site. But then I'm not sure if Intel is a Fortune 100 company, I guess it is if GM is :)

02. Antoin O Lachtnain - Jan 11, 2005 - 00:30

Well, it's not exactly the same if it's only on the Intranet, is it?!

03. install siding - Jan 22, 2005 - 11:07

install siding

2 TrackBacks

Listed below are links to blogs that reference this entry: FastLane Blog.

TrackBack URL for this entry: https://joi.ito.com/mt/mt-tb.cgi/3189

rb_05_jan_12 from Rocketboom
January 12, 2005 8:07 PM

story links: free ibm patents, ebay forehead auctions, victorian era robots, general motors executive blog via, chamber mice, jasaon callunas [1,2], nick denton, debate wars, http://www.milkandcookies.com/links/1435/">lego music video, http://www.flick... Read More

Strangers in a Strange Land (Part 1) from IO
January 19, 2005 12:06 PM

Strangers in a Strange Land (Part 1) In a comment on my trip to Harvard to be at the Global Voices OnLine Conference, I said that words can't describe the experience of meeting

Read More