It sounds "ordinary" and I think it's great. It really sounds like a voice. I've been trying to get the Sony execs to blog, so this is a timely example. Thanks for the link Antoin.email@example.comGM: a big company blogging
GM's vice chairman now has a blog. According to Neville Hobson, this is the first Fortune 100 company to do this. The interesting thing is not how revolutionary this blog is, but how ordinary it feels.
It's just a website where a guy who makes cars talks to people who buy 'em. They talk about the things car buyers might be interested in - interior trim, cup holders, SUV, insurance costs, the Saturn range, and so on.
Update Oct 29, 2019: The Fastlane blog is now offline, but you can read an article about the history of Fastlane and a summary of some of the most impactful posts.