I've gotten weird email asking me to pimp stuff for them on my blog in the past, but here's someone being asked to pimp American Express by someone saying they are a student studying advertising. He did a traceroute that showed that it might have come from Ogilvy & Mather. Ha! It's like whispering a secret to someone in a stadium wearing a hot microphone.
If it is O&M, it sounds like Bullshit Marketing. Be careful!