Markoff at the New York Times broke the embargo and scooped the Mozilla announcement. Markoff got a few things wrong which maybe weren't clear.
The announcement is about a subsidiary that the Mozilla Foundation is creating. He says it is a "for-profit" sub-sidiary, which I think could be misunderstood. It is a 100% subsidiary of the Foundation which is non-profit with non-profit goals. The subsidiary is a taxable entity, but has primarily the same mission as the foundation.
Also, he refers to the subsidiary "offering service and support at a fee." This is not true. You can imagine the value that the search traffic alone has. At the moment, the subsidiary is not considering offering service and support for a fee.
There is an embargo, although this scoop may have breached the dam. I'm about to leave for the aiport to go to OSCON so I don't know when I can update you again, but I'll blog more about this and my role in all of this after the embargo is officially lifted.
UPDATE: I am now on the board of the Mozilla Foundation, the parent of the new subsidiary. The reorg announcement is on the Mozilla site now. More later.
UPDATE 2: I appears that the time zone of the embargo was not clear or was lost somewhere along the chain and Markoff didn't intentionally break the embargo.