Posted by Thomas Crampton
Idea behind the site is that there is a group of interconnected people around the world who have similar interests, concerns and problems. These people are wealthy, well-traveled and well-educated. They smallworld is the invitation-only community for these people.
Could gated communities grow more common on the Internet?
Counterintuitive for an open medium, but it does allow creation of self-selected target groups for advertisers, kind of like luxury magazines. Could almost be seen as the next generation of online publication.
UPDATE: Xeni's Wired article on ASW.