Joi Ito's Web

Joi Ito's conversation with the living web.

A belated "gratz" to my friend and co-investor/partner in most of my angel investments, Reid Hoffman for become a Rank 22 important person.

Business 2.0
The 50 people who matter now

Rank: 22
Reid Hoffman
Angel investor and CEO, LinkedIn

Why He Matters: Want to launch a Web 2.0 startup? Be prepared to kiss Hoffman's ring. In his day job, Hoffman is the co-founder of LinkedIn, the online haven for business networkers. But on the side, he's also an angel investor with a knack for spotting young companies with big potential. Thus far, he's supplied insight and investment money to a remarkable number of successful startups, including Digg, Facebook, Flickr,, Six Apart, Technorati, and Wink. And while the cash is nice, Hoffman's imprimatur has become even more important if you want to be seen as a player in today's Internet game. If he likes your idea, good fortune is likely to follow. If he doesn't, it may be time to rethink your business plan.


Thanks for your continued WoW advocacy. It's been an enjoyable game and the correlation to life/business has been just overwhelming to witness.


And yes, I've also started to pepper WoW terminology in daily business conversations, referring to parties, escort quests and the lack of healers...

10 people who don't matter? Nice.

"Hey, you. Yeah, you. You don't matter."
"I don't?"
"No, you don't."
"Oh, okay. *Leaps from tall building*"

I love the media. Not.