Joi Ito's Web

Joi Ito's conversation with the living web.

I’ve just joined the board of directors of Sanrio Digital based in Hong Kong, which among other things does the online stuff for Hello Kitty. It’s a joint venture between Sanrio and Typhoon Games which is run by my good friend Yat Siu. A full press release is on their blog.

I am now reachable at joi (at) ;-)

UPDATE: You can see the various services we are providing already at Sanriotown. You can get your free Hello Kitty email address there too.


That is SO COOL!

The email address, I mean!


Congratulations. Looks like a cool and fun company.


I have to admit, I'm jealous. Of the email address. :-)

Actually, anyone can get a free email here:


Wooho! Hello Hello Kitty! :-)

My daughter would want that email address.

Ah. I was hoping for Bandai! I'm a crayon shinchan fan :(
Congrats anyway.

hk served as THE role model in the early days when i created the corporate identity for i love it because it was the first comic creature that i met that was a pure brand ... -> with no real story! i was talking about this in the "new wave" morning show in japanese radio in 2001. it was 7AM on xmas day and i had to do the live phone interview from the toilet of my friends house... it was the only place where i didnt wake up the family and some etoy.AGENTS who were still recovering from a hard party night.

joi, you have to tell me more about your work there and what kitty plans. total world domination i hope!

Sanriotown looks like a Nerf version of :-) Another site I often say HELLO Kitty! Well maybe not kitty ;-) Congrats man.

you rock.


I now have. THE. Most pimp-fab email-addy evar.

Joi, you rock 33 degrees of hardcore.

As if you didn't already know.


Oh, and yeah, as a sidenote, congrats on that whole Board of Directors thing... Heh. :D i have something to make fun of YOU about!! Congrats man.....but now who's the one deserving the nickname you gave me!?