Joi Ito's conversation with the living web.


Hello Kitty MMORPG goes beta

Sanrio Digital's "Hello Kitty Online" accepting players for closed beta

Hong Kong - February 12, 2008: Sanrio Digital ( today announced the closed beta launch of "Hello Kitty Online", a Massively Multiplayer Online Role-Playing Game (MMORPG) based on the famous Sanrio characters. Hello Kitty Online allows players to explore and adventure in Sanrio's fantasy world, a magical land that has recently fallen under the influence of a mysterious and malevolent power.

Players for the closed beta version are invited to apply at the official game site ( or community site ( and experience Hello Kitty Online in advance of the game release expected in the second half of 2008. Targeting female players from their pre-teens to twenties, Hello Kitty Online is the first installable MMORPG to set its sights on this demographic profile.

Woo woo! I'm so there. I'm going to start a We Know guild there...

Disclosure: I'm on the board of Sanrio Digital and am work working with this team a bit.


The idea of online gaming generally bores me but this I gotta try!

Will the game run on a Apple? I have girlfriend would be totally down to play.

when can we download it and when... o.o
im kinda lost...

hehe cool game!

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