ブロッグの一つのよさはスパムがなかったことだったのですが、"referral marketing"で始まりました。ブロッガーには自分にリンクしてる人が気になるので、皆よくロブを見て"referer"(どのリンクから人が飛んできてるか)を一生懸命見ます。それで、そのrefererのサイトを見ます。でも、"referral marketing"は、スパムサイトからいんちきトラッフィックを送ってブロッガーを自分のサイトに呼ぶ。しかも、MTなど新しいブロッグソフトは自分へリンクしてる人を勝手に"trackback"しますので、ブロッグの読者も引っかかる。フム。どうしよう。

Wired News
When the Spam Hits the Blogs
By Michelle Delio
02:00 AM Oct. 26, 2002 PDT

Strange things are afoot in blogland.

Owners of the conversational websites known as weblogs have recently noticed that their referral logs have become the newest target for spam.

Referral logs, intended to collect information on who visited a website and how they happened to arrive there, are being stuffed with bogus links. Curious bloggers who click on a logged link to see who visited their site are instead led to pornography or advertising sites.

Some bloggers publish a list that automatically updates links to sites that have linked to them. So visitors to spammed blogs who explore the link lists also find those sites full of porn and sales pitches.

In most cases the link spam appears to have been added to logs by one of several companies that are selling a service they describe as "referral marketing."

2 Comments

とりあえずは、スパム・サイトをリスト化してログからはじくぐらいしかできないかな…


A blog referrer spam site... from Veer

ありました!
http://referrer.mastodonte.com/

Welcome to Mastodonte Referrer Advertising

You are seeing this page probably because your found us among your weblog's referrers or because a blogger linked to us as a result of our ongoing referrer campain.

We are doing referrer marketing: adding your URL as a referrer in the logs of thousands of weblogs. If you are seeing this page, referrer advertising worked with you.

You might also see it as a PR tool for bloggers.

Q: How many weblogs can you reach?
A: We are currently reaching 56,000 weblogs, more being added every hour.
Q: How much does it cost?
A: The cost of a referrer broadcast is CAN$ 1500, which converts roughly to US$ 1000. We accept Visa and MasterCard.

Interested? Contact us: referrer@mastodonte.com

Opt-out? Send us your URL: opt-out@mastodonte.com
We think it's our customer's best interests to keep our database clean of blogs that prefer not to receive our ads.

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Lessig on Spam http://joi.ito.com/jp/archive/2003/01/03/lessig_on_spam.html レッシグ関連、というよりは、レッシグのweblog→JOIさんのweblogという流れでこのネタを知りました、という感じ。で、扱ってるの Read More