Joi Ito's conversation with the living web.

Recently in the Games Category

Conversation with Virginia Heffernan »

I first met Virginia in 2015 when she and I were on a panel with Fareed Zarkaria at the Connecticut Forum. Late last year, she and Panio from Heleo reached out to see if I'd join Virginia in a conversation over Skype. Heleo "curates compelling, candid conversations between writers and thinkers about their work, research, and interests." You can see their great summary of the conversation on their website. After the conversation, I asked if I could repackage the audio as a Podcast which you can find on iTunes and SoundCloud. Virginia and I had recently gotten each other's...

Orcs beware, Hello Kitty is here! »

Image by orcraider:hellokitty.com...

DAEMON »

A few weeks ago, Stewart Brand emailed me asked if I was still playing World of Warcraft and if I had read DAEMON. I was still playing World of Warcraft and hadn't read DAEMON. A few days later, thanks to Amazon, I was reading DAEMON. Years ago, I remember thinking about Multi User Dungeons (MUDs) and how much they affected people in the real world. I knew people who were obsessed with MUDs, the first Multi-User Online Role Playing Games (MMORPGs). I was obsessed. (I think the first time I ever appeared in Wired was in 1993 when Howard...

Hello Kitty »

I've just joined the board of directors of Sanrio Digital based in Hong Kong, which among other things does the online stuff for Hello Kitty. It's a joint venture between Sanrio and Typhoon Games which is run by my good friend Yat Siu. A full press release is on their blog. I am now reachable at joi (at) hellokitty.com. ;-) UPDATE: You can see the various services we are providing already at Sanriotown. You can get your free Hello Kitty email address there too....

Kara Swisher being tricky and funny again »

Kara Swisher is one of the smartest, funniest and sometimes cruelest journalists I know. She is a co-host of the Wall Street Journal All Things Digital conference with Walt Mossberg. For a variety of reasons she's having a hard time getting an interview with Jerry Yang. She discovered that "Lunch with Jerry Yang" is the prize from DonorsChoose.org Bloggers Challenge for the bloggers who inspire the most readers to give. To participate/give, just go to the AllThingsD page on the DonorsChoose site. So... in addition to loving Kara, I also owe her for introducing me to cool people and letting...

Talking to the game execs »

I was invited to GDC Prime this year to talk about "More than MMOs: Let Them Build It. How user-created content has transformed online games into a new web platform." What is GDC Prime? "GDC Prime is an executive-level conference that takes place during the week of GDC. This event includes tailored content as well as exclusive networking and VIP access to GDC. Space is limited and passes are available by invitation only." The next obvious question is, what is GDC? "The Game Developers Conference (GDC) is the official trade event "by developers for developers" of computer, console, mobile, arcade,...

Level 70 »

Jonkichi my mage hit Level 70 this weekend. Just updated my Rupture profile for Jonkichi. The grind from 60 to 70 was relatively fun and I enjoyed the new content. I'm also really enjoying my flying mount, although I can't afford an epic one yet. As you can see in my gear list, I'm still wearing my T2 hat from Onyxia, but have replaced just about everything else. Technorati Tags: wow...

WoW talk at 23C3 »

I posted some links of videos and notes from my talk about the World of Warcraft at 23C3 on my guild forums. Update: Emory posted it to Google Video. Thanks! PS: I usually don't pimp my talks this much, but a few people asked for it so I'm following up. ;-P...

Annenberg Center »

I had lunch today with Jonathan Aronson, the Executive Director of The Annenberg Center for Communication of the University of Southern California (USC).The Annenberg Center for Communication of the University of Southern California (USC) supports leading-edge interdisciplinary research on the meaning of the new networked information age. Projects focus on drivers that will shape the future and on the impact of new communication and information technologies on politics, society, and innovation.I've spoken at the center twice in the last year or so and have really enjoyed the interactions. My sister Mimi is a Research Scientist at the Annenberg Center. Among...

Jonkichi in IMDb »

Jonkichi, the Gnome Mage from Azeroth (WP) often plays Joichi Ito in real life. His photo was recently accepted by the Internet Movie Database (IMDb) as the character who plays Joichi Ito as the associate to the Executive Producer in movie Indian Runner....

Recursive video in Second Life »

Had our first meeting inside of Second Life today to talk about the island. Thanks to everyone who showed up. Special thanks to Aimee Weber who donated an amphitheater! She showed me how to play videos inside of Second Life. So... I tried making a very recursive video of me watching a video of me watching a test video of myself. Watching a video together inside of Second Life actually works well. The audio and video quality is excellent and you can chat about the video and other things while you watch. It's really neat sharing a space like...

The future of credit cards »

Phillip Torrone blogs about the future of credit cards on the MAKE blog featuring yours truly on the World of Warcraft card. ;-) He writes about the interaction of credit cards, real money and virtual game money....

You Play World of Warcraft? You're Hired! »

Great Wired article by John Seely Brown about World of Warcraft and what you learn when you play it.And that's exactly what Gillett is doing. He accepted Yahoo!'s offer and now works there as senior director of engineering operations. "I used to worry about not having what I needed to get a job done," he says. "Now I think of it like a quest; by being willing to improvise, I can usually find the people and resources I need to accomplish the task." His story - translating experience in the virtual world into success in the real one - is...

Leadership in World of Warcraft »

This ended up becoming a longer and more rambling post than I expected, but I'm going to post it anyway since I don't write enough these days... The other day, I was doing an interview for a management and strategy magazine and one of the questions that came up in the conversation was why the management structures in Internet companies often end up being very old-fashioned. There is clearly some innovation, but not as much as you might expect considering how much the Internet enables us to be innovative in our communications and collaboration. We talked a bit about leadership...

Buying an island on Second Life »

I am considering buying an island on Second Life so I can donate land to various non-profit projects that I'm involved in. I've set up a wiki page for this. I will also probably set up a set for shooting video for video blogging and my TV show. If you're interested in participating in this project or have thoughts, please contribute to the wiki....

World of Warcraft - "The New Golf" »

I did a funny interview with Jane Pinkard from gamegirladvance for 1up. It also ran in PC Magazine, The Inquirer and got picked up on slashdot. In it, we talk about WoW being "The New Golf". For the record, the first person I ever heard referring to WoW as "The New Golf" was Cory Ondrejka from Linden Lab when we were waiting for our flight in Berlin after 22C3....

The big move »

Warning: World of Warcraft post World of Warcraft was architected as a "sharded" system. There are probably over a hundred servers, each with a unique realm. There are several different types of servers like Role Playing, Player vs Player, Player vs Environment, etc. The rules are slightly different, but the games are essentially the same. The problem is, each world is unique and players can't move between the servers. Therefore, even though World of Warcraft is "the new golf", it very unlikely someone you meet in real life will actually be on a server where you can play together. The...

World of Warcraft update »

As many of you know, I've been spending most of my free time in World of Warcraft. We started the guild on September 3 and the guild is now 67 accounts and 109 players big. I've hit level 60 which is currently the maximum level for the game. My sister pointed out to me that most people really aren't that interested in the details of what goes on inside these games, but I thought I'd give you a short update. It turns out that although it's quite a struggle to get to level 60, it's really just the beginning when...

Funeral in World of Warcraft »

photo from The Mirror [004] Snowly of The World of Warcraft (Xinhua) A young girl nicknamed "Snowly" died last month after playing the online game "World of Warcraft" for several continuous days during the national day holiday. Several days before Snowly's death, the girl was said to be preparing for a relatively difficult part of the game (namely, to kill the Black Dragon Prince) and had very little rest. She told her friends that she felt very tired. A big online funeral was held for Snowly one week after her death (see photo from The Mirror).With 4.5M users there are...

The Year of the Rooster and my gaming habit »

I guess there's something about online games and the Year of the Rooster. I just remembered that the first post of this blog is a link to an article that Howard Rheingold wrote about my addiction to Multi-User Dungeons (MUD) back in 1993 in Wired Magazine. (The post is dated the publish date of the magazine article, not the date the post was written. This post dates back to before my blog when I organized various links on my web site.) Groundhog Day! It's 2005 and I'm doing the same thing. Eek. I remember that trying to get onto the...

#joiito space on Second Life »

Thanks to Philip and Beth, I've purchased a plot of land in Second Life next to the MAKE plot (secondlife://Crescent/13/99) for #joiito members to hang out. (Nice neighborhood.) Feel free to drop by and mess around. You can join the #joiito group by searching for #joiito or "joi" in groups. The land is also listed. The SL URL for the plot is: secondlife://Crescent/29/86...

Collaborative Newspaper Column - Wiki-style? »

Posted by Thomas Crampton Tech editor of the International Herald Tribune seems open to publishing a column of blog-generated ideas. I need topics of interest our newspaper's readers (wealthy global audience of frequent travelers with diverse interests in politics, economic and culture). Conversations on this blog that might work have included my postings on Global Sociology of Online Shopping or Joi's post on ideas for new inflight software. Input welcome on: Layout - should it be in blog-style or reworked into a newspaper format. I tend to prefer reworking it, but my editor liked the idea of experimenting with a...

Gender in the World of Warcraft »

A large percentage of World of Warcraft players appear to be men, but there are quite few people who play female characters. The gender issue has always been interesting to me, but an episode a few nights ago was a special highlight. Jason started a new character and decided to pick a female character. I asked him why and he said that considering the number of hours he would be sitting there looking at his character, that maybe it would be more fun to have a female character. Jason, Sean and I grouped up and went on a quest. I...

Web x.0 »

As the Web 2.0 bandwagon gets bigger and faster, more and more people seem to be blogging about it. I am increasingly confronted by people who ask me what it is. Just like I don't like "blogging" and "blogosphere", I don't like the word. However, I think it's going to end up sticking. I don't like it because it coincides with another bubbly swell in consumer Internet (the "web") and it sounds like "buzz 2.0". I think all of the cool things that are going on right now shouldn't be swept into some name that sounds like a new software...

The "war" in World of Warcraft »

Today I went on my first World of Warcraft (WoW) raid. WoW has two "sides" Horde and Alliance. The Alliance are the usual "good guys", humans, elves, dwarves and gnomes. The Horde are undead, tauren, trolls and orcs. The designers have created stories for the Horde side that tell of the suffering and struggle of each of the Horde races and makes each one justified and lovable. One of the many parallel layers of the game involves the war between Alliance and Horde. In addition to the normal experience gained from killing monsters and completing quests, there is a whole...

Horde run today »

My apologies for all of the gaming posts recently, but I wanted to let any World of Warcraft players know that we are starting a new all-Orc guild on Khadgar. We plan to run every Saturday evening US time, Sunday morning Japan time. Each run will start approximately at 6PM Eastern, 3PM Pacific, 7AM Japan time. We'll start today. I'm just setting up the guild now. The guild will be called "We Orc" and is the Horde affiliate of "We Know". We'll play only once a week and anyone who misses a run can try to catch up to the...

Warcraft video »

Video of some people who like Warcraft. Funny. (At least to me.) Watch it to the end. via Jason...

Second Life »

Inspired by Cory's talk at Accelerating Change, I've started Second Life. (Someone described it to me as a home for retired Warcraft players. ;-P) My name there is... Joi Ito. I'm still pretty confused, but if you have a character there, please give me a holler or tell me something interesting to do. Thanks! Update: Philip just flickr'ed a photo he took when I visited him in Second Life....

World of Warcraft update »

As you may have noticed, my blogging has been a bit light these days. This is partially due to the rigor in which I have taken on my research into the World of Warcraft (WoW). I'm still level 36 (out of a maximum of 60) so I am still a "newbie" but I thought I might share some of my observations. First of all, it is no wonder over four million people play WoW. It is by far the most interesting game I have ever played. I started online multi-user games with the original MUD (Multi-User Dungeons) back in 1984...

Off to Tasmania »

I'm at the airport on my way to Hobart, Tasmania to give a talk at the AUC "Evolution of the Species" conference. My apologies to anyone who cares for not posting very much lately. My travel has been getting continuously more crazy. However, I will be grounded for two week after this trip to renew my passport and hope to get thoughts and other things organized. Thanks a million to Thomas for picking up the slack on this somewhat neglected blog. I will admit that my (cough) research involving multi-user games online has also been taking up a little time....

Plague on World of Warcraft »

ShacknewsHeres the skinny: Blizzard adds in a new instance, Zul'Gurub. Inside is the god of blood, Hakkar. Well, when you fight him he has a debuff called Corrputed Blood. It does like 250-350 damage to palyers and affects nearby players. The amazing thing is SOME PLAYERS have brought this disease (and it is a disease) back to the towns, outside of the instance. It starts spreading amongst the genral population including npcs, who can out generate the damage. Some servers have gotten so bad that you can't go into the major cities without getting the plague (and anyone less than...

The A380: Gamers in the sky? »

Posted by Thomas Crampton Wrote a story in today’s paper about the new section of Charles de Gaulle airport being built for the A380, the world’s largest airliner. Turns out that the aircraft is so big that it requires a reconfiguration of terminal and in some ways it could be good. The second floor of the aircraft, for example, means that you can have two almost entirely separate sections. For people flying business and first class – not me! - they would walk into a separate part of the airplane that could have separate style of reception. The airport created...

We Know »

Decided to play a bit more World of Warcraft this weekend. Wandering around Darkshire, I met the first person so far with a sense of humor. (Also the first person over 30 who I don't know in real life.) His name is Illuminus and he's a 37 year old philosopher/bouncer who likes to play mages. Anyway, we decided to start our own guild. It's called "We Know". If you're on Khadgar and want to join us, sign up on the wiki and look for me on Khadgar. We're still in the process of getting people to sign the charter....

My World of Warcraft registry »

I'm trying to keep track of my friends on World of Warcraft. If you have a character on WoW and want to hang out, please register on my World of Warcraft wiki page....

"Anti-Japan War Online" Game »

Interfax ChinaPowerNet and China Communist Youth League develop "Anti-Japan War Online" game Shanghai. August 23. INTERFAX-CHINA - PowerNet Technology, a Chinese online gaming firm, has developed a new online game in cooperation with the China Communist Youth League (CCYL) named "Anti-Japan War Online," which will begin commercial operation by the end of 2005, a PowerNet official said Tuesday. "The game will allow players, especially younger players, to learn from history. They will get a patriotic feeling when fighting invaders to safeguard their motherland," a PowerNet Project Manager, surnamed Liu, told Interfax. The background for "Anti-Japan War Online" is the Japanese...

Humbled by Warcraft »

I chose to be a mage on Warcraft. Mages are pretty cool, but they can only fight with one enemy at a time. They are useful in groups, but not good for playing alone. What's funny is that it's really hard for me to make friends on Warcraft. According to my sister, many people join Warcraft together and hang out with the real-life friends. Anyway, it's a humbling experience. I'm begging people to let me join their group and casting nice spells on people trying to earn their friendship. If anyone has been considering starting World of Warcraft, please join...
Whiplash by Joi Ito and Jeff Howe

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