Joi Ito's conversation with the living web.

April 2005 Archives

Tiger break »

I just installed Tiger on my computer and it's now importing all of my email to Apple Mail from Entourage. It's been importing for about 24 hours, but it's still only about half way through. I don't feel like reading and writing on a slow machine so I'm going to take a blog break until my new Tiger machine is running properly... See you on the other side....

Baqu »

Today's fishThis is chef Nobuhiro Okano, the chef at Baqu. Baqu is a Japanese / French fusion restaurant around the corner from the Technorati Japan offices near Yoyogi. Last order is 1AM so I often find myself there with the team after late meetings. Knowing that we'll end up at Baqu helps me get through some of the meetings. Chef Okano always shows us his daily catch and is quite a performer customizing and whipping things up to suit his customer's needs like a good DJ would. The restaurant doesn't have a sign and is a bit hard to find,...

Censorship through boycotts »

The American Family Association recently pressured P&G to drop ads on pro-gay shows and web sites through boycotts. I'm glad we don't have them "protecting" us in Japan. More info on Adam's blog....

Japanese punctuality »

The IHT is running a story on the front page about the Japanese obsession with being on time. The recent train accident in Japan that has caused over 50 deaths was probably caused by the train engineer trying to make up for a 90 second delay. (He had recovered 30 seconds so was actually only 60 seconds behind when the train derailed.) The editors at the meeting I attended at the IHT were talking about running a story on the front page about the Japanese train wreck with the punctuality angle so I was thinking about this on my flight...

Visiting the IHT »

I just visited my friend Tom Crampton, a reporter for the International Herald Tribute, who just moved to Paris. Today was his first day in the Paris office. He showed me the computer system that gave him access to all of the stories and pictures filed by reporters and photographers all over the world. The computer system also had all kinds of databases including the news wires. The stories had "slugs" which were the shorthand names of the stories named after the actual lead slugs they used to use. Some had notes that said, "DO NOT SPIKE" which comes from...

Plazes tracking map »

Plazes has just added a tracking features that uses IndyJunior maps to visualize where you've been based on locations from which you have logged into Plazes. Plazes is a cool site that allows users to register access points to physical locations. This is my Plazes tracking for the last 90 days....

sms.ac C&D letter posted on Chilling Effects »

Chilling Effects has posted the Cease and Desist letter that I received from sms.ac. I know a number of other bloggers have received this letter. Take a look at their analysis if you've received this letter. Chiling effects has done a great job explaining it. Since I received the letter, some email has been exchanged with the lawyer and I extended on olive branch on a forum to a sms.ac employee, but I'm still not sure exactly where their threats stand at this point....

Off to Japan »

Had a wonderful time yesterday at Les Blogs in Paris and enjoyed meeting all of the new people as well as old friends. I haven't been to many blogger conferences for awhile so I found the presentations and discussions a good way to catch up on what people were doing and thinking. Thanks for organizing this Loic. Take a look at the lesblogs tags on Technorati and Flickr for pictures and posts from the conference. I'm off to Tokyo today for some meetings and eventually a few days off next week....

PR-Speak Translation of Adobe’s Acquisition of Macromedia ‘FAQ’ »

Translation From PR-Speak to English of Selected Portions of Adobe’s ‘FAQ’ Regarding Their Acquisition of Macromedia ;-) Funny. via Dvorak...

Happy Birthday, Free Culture Movement! »

Lessig BlogHappy Birthday, Free Culture Movement! One year ago -- April 23, 2004 -- about a hundred students gathered at Swarthmore College to begin "an international student movement to free culture." (Dan Hunter described the event in LegalAffairs). The event was organized by the students who had sued Diebold after Diebold sued them. The movement now has about ten chapters around the country. Happy Birthday, Free Culture Movement! Creative Commons has a present that we wanted to announce today. Bizarrely, we're still waiting for the license. More soon (we hope).Happy Birthday!!!...

Video from Shanghai of start of Anti-Japan protest »

Anonymous friend in ChineseThe video shows the initial gathering and starting to march of the protesting in Shanghai. It was taken by my family member while I was not in Shanghai.The video was taken April 16, 2005. I have created Prodigem page with a BitTorrent torrent. It is a 18.4 MB AVI file that runs for 30 seconds. If you download the file, please keep it seeding for awhile so that we can have a few other peers. There is no violence or anything so don't download it if that's what you're looking for. UPDATE: Oguradio has converted it into...

Vive les Blogs! »

Tomorrow I will be going to Paris to attend Les Blogs the day after tomorrow organized by Loic. Many friends will be there. I'm looking forward to it after going mainly to conferences outside of the blogging community these days. Wired News has a nice article on it....

David Weinberger quits MSNBC »

Joho the BlogThe spit fight that ended my career at MSNBC [...] They want reports on what moderate left and right wing bloggers — "Nothing out of the mainstream," the producer told me yesterday — say about a "major" topic. What the hell does that have to do with blogging? And when two of the producers yesterday independently suggested that I report on the blogosphere's reaction to a Vietnam veteran spitting on Jane Fonda, I blurted out — because the flu had lowered my normal Walls of Timidity — that this wasn't a job I'm comfortable with. What makes the...

Amazon directory of free MP3 downloads »

Cory Doctorow @ Boing Boing BlogAmazon directory of free MP3 downloads Amazon has put together a single page listing all the free, no-DRM MP3s you can download from their site, as promos for CDs. Link (Thanks, Ben!) Update: Erin sez, "Amazon actually launched Free Music Downloads in February of 2001. The page mentioned is just the top 200 downloads, there are a lot more available here.Excellent!...

Prix Ars Electronica jury duty begins »

Although I missed two years or so, today marks ten years since I started working with Ars Electronica. I think this is my 16th time in Linz, Austria and for this reason I know Linz better than any other European city. I know taxi drivers, hotel staff, shop owners and it feels sort of like coming home when I visit now. I was on the first World Wide Web category jury in 1995 and we gave Idea Futures the Golden Nica that year. I remember getting a lot of "that's not art" feedback which marked the beginning of my struggle...

More Bad Behavior by 'Journalists' »

Dan Gillmor on Grassroots JournalismMore Bad Behavior by 'Journalists' Wall Street Journal (subscription)How Companies Pay TV Experts For On-Air Product Mentions. Plugs Come Amid News Shows And Appear Impartial; Pacts Are Rarely DisclosedOnce again, we read a story of improper activities by people who appear to be journalists. The most depressing part of this story isn't the individual behavior, though that's bad enough. It's the way these commentators' big-network employers -- maybe that should be enablers -- go through such contortions of logic to defend what's going on.This is depressing. How can these people shake their fingers at us about...

Skype removes Kerli from Echo / Sound Test Service »

Skype's Echo / Sound Test Service (echo123) used to have a woman with a wonderful Estonian accent. They've replaced it with a faceless corporate sounding voice. (via pt) Eek. Kerli has many fans. We want Kerli! Anyway, for any geeks who miss Kerli, you can fine an Echo Test with a face for Chinese Skype. Just call echo-chinese. Update: There is now a Japanese soundtest. (soundtestjapanese) The voice is definitely a Japanese woman, but she is also incognito. Also, if you IM "callme" to any of these sound test accounts, they will call you.via Kengo...

Happiness is a warm puppy »

Sleeping with Bo Mizuka took this awhile ago. Just found it on my camera....

MetaBrainz goes 501(c)3 and announces board »

MetaBrainzThe MetaBrainz Foundation is a 501.(c).3 tax-exempt non-profit based in San Luis Obispo, California that operates the MusicBrainz project. MusicBrainz is a user maintained community music metadatabase. Music metadata is information such as the name of an artist, the name of an album and list of tracks that appear on an album. MusicBrainz collects this information about music and makes it available to the public. With the creation of the MetaBrainz Foundation, the MusicBrainz project enters its second phase of life. In the first incarnation, the project was privately maintained and focused primarily on basic music metadata described above. Today...

Chinese Anti-Japan Protests »

There is a good blog post by Andrea about bloggers in China talking about the anti-Japan protests. As a Japanese who has a great deal of sympathy and empathy for China, what I find difficult is trying to understand the various threads and how Japanese people can try to make a difference. In particular, the hateful and extreme actions of some of the Chinese make it difficult, if not scary to even try to open a dialog. At the same time, the extremes in China are fueling the nationalists in Japan and not helping the cause for the more moderate...

Off to Kuala Lumpur »

I'm off to Kuala Lumpur today. I've been invited to give a talk at a Philips meeting tomorrow. I will be meeting up with some bloggers tonight in KL. Sign up on the wiki if you'd like to join us. UPDATED: I uploaded the pictures, but I need help with people's names. Sorry. Can someone help me?...

Dancing with DEFCON »

I was a technical advisor for a Japanese movie called "The Negotiator" which will be opening here on May 7th. They recently did a press conference with the key stars including Prime Minister Koizumi's son who plays one of the cyber-police. They showed the laptops sporting the stickers that everyone sent me. Thanks again! The title of one of the stories about the press conference is, "The Negotiator Mashita, dancing with DEFCON?" (The nickname of the series is "Odoru" or dance, from the original title "Odoru Dai Sosasen" or "dancing scan lines".) The text is in Japanese, but there are...

Remix Nine Inch Nails »

Phillip Torrone @ Make:Make your own Nine Inch Nails MacMinute has a story about Trent Reznor of Nine Inch Nails making the band's new single, "The Hand That Feeds" available to download for Mac users with GarageBand to mix and mash up (an actual multi-track audio session). "For quite some time I've been interested in the idea of allowing you the ability to tinker around with my tracks -- to create remixes, experiment, embellish or destroy what's there," Reznor says. Here's a screenshot of it on my Mac (View image) and here's where to get it (70MB file). Here...

Comic Life a-go-go »

I just saw this cool image in my 1001 flickr stream... which lead me to Comic Life which turned into this and this. I really should be packing. I'm off to Japan today. Special thanks to Master Willem and his team for letting me stay at their chateau....

All Marketers Are Liars »

Seth Godin sent me a a copy of his new book, All Marketers Are Liars. It's excellent. As usual, it's very provocative and typical Seth Godin. In a way, it's like Cluetrain Manifesto written by someone who speak Madison Avenuese. He writes about how people buy products because of stories and how these stories fit into their worldview. The products and people behind the stories have to be authentic, but people pay for these stories. These stories sell the products, not facts about the products. Most of these stories are not completely true. It reminds me of my Moleskine notebook...

IFTF 10 year forecast »

I'm in Berkeley at the Institute for the Future 10 year forecast retreat. Tomorrow I'll be doing a breakout session and a talk with Howard Rheingold on the Sharing Economy. I'm not sure what the blogging policy is, but if it is allowed, I'll try to blog something tomorrow. ---- Jerry Michalski to Steven Weber: "If you started a Linux project you could call it SWINUX and use a pig as a logo."...

The Narutrix Re-Ninja'd »

click image for page with videoMimi @ ChanponThe Narutrix Re-Ninja'd The Matrix continues to be great fodder for transnational cultural ping-pong. While the Matrix creators acknowledge their debts to Japanese anime culture with Animatrix, Japanese fans re-domesticate the Matrix again with Matrix re-enactments. Now, UK anime fandom has brought us The Narutrix Re-Ninja'd, a brilliantly edited parody of the second Matrix trailer, staged in the world of Naruto. Check out manylemons.co.uk for some more fun anime music videos. Thanks Rachel!Amazing example of remix culture. It is rumored that fan remixes or derivative works are more tolerated by Japanese publishers than...

CIS Amicus Brief Asks for Legal Rights for Internet Journalists »

The Stanford Center for Internet and Society filed an amicus brief today which I signed together with a number of others. Go CIS!Amicus Brief Asks for Legal Rights for Internet Journalists CIS filed an amicus brief today on behalf of The First Amendment Project, Internet journalists and bloggers and others asking the court in the Apple v. Does case to treat online publishers the same rights as their colleagues who publish in more traditional formats. Download file...

del.icio.us takes outside funding »

[delicious-discuss]more on the announcement As you may know, I left my job a few weeks ago in order to devote myself full-time to del.icio.us. In order to make that posssible, I accepted an investment from a group of thoughtful and influential investors. The group I chose to work with understands my commitment to maintaining the integrity of the service and the security of your data. They were also willing to take a minority stake, which will keep me in control of the future of del.icio.us. Union Square Ventures leads the investment group, and the other members are Amazon.com, Marc Andreessen,...

Contagious Media Showdown 2005 »

Contagious Media ShowdownAnnouncing the world's first Contagious Media Showdown. Do you have what it takes to corral enough traffic to win the cash prizes? Can you make the next Dancing Baby, All Your Base, or Star Wars Kid and ride into the sunset with the bounty? This is your chance to prove you are the best in the West.Organized by the Contagious Media Group at Eyebeam R&D with some sponsorship from Alexa, Creative Commons, Technorati and Datagram. Eyebeam know for their super-cool often-viral art should be sending shivers down Search Engine Optimization (SEO) companies' spines....

Prodigem Marketplace »

Stanford graduate student Gary Lerhaupt has created Prodigem Marketplace. It's basically a Bittorrent non-DRM'ed media marketplace.Prodigem MarketplaceThe Prodigem Marketplace allows Prodigem users to sell their independent media (videos, music, etc) while not concerning themselves with traditional bandwidth costs associated with repeated large data transfers. Content providers (YOU!) simply upload their work, set a price, and Prodigem does the rest. Once customers pay for access to the bit torrent peer-to-peer session for your content, Prodigem grants them access so they can begin their download (no DRM). Prodigem collects this revenue, removes 10% + transaction costs (PayPal) and then sends you a...

Off to San Francisco »

Thanks to everyone who showed up in Mar del Plata to participate in the ICANN meeting. I thought that the discussion was healthy and productive and although we moved forward on a number of things, we are left with a lot of work to do based on the feedback we received on the strategic plan, the board governance guidelines, .pro, .net, IDNs, transparency, process and a number of other topics. Special thanks to staff for running such a great meeting in the absence of our CEO Paul Twomey. I think you did an excellent job. Thanks to everyone who showed...

IDNs »

IDNs (International Domain Names) have been the subject of a great deal of discussion. IDNs are a way to allow non-ASCII scripts to be used in URLs. There are a number of difficulties with IDNs. One is that there are letters or punctuation that look similar to normal ASCII characters or punctuation. This allows people to spoof other URLs and use it to fool users and steal their banking information for instance. The other criticism is whether people really need them. The argument (which until recently I agreed with) is that everyone in the world reads ascii and can't people...

.Pro problems »

As people have reported widely, there has been a great deal of abuse of .Pro. .Pro was supposed to be a top level domain dedicated to creating a credentialed area for verified professionals and profession related domain names. People have been registering obviously unrelated domains and going as far as selling them on eBay. This clearly violates the spirit of the agreement, but it is still unclear whether anyone is technically violating the agreement. ICANN has been criticized for not policing .PRO especially in light of ICANN approving new sponsored top level domains. As Michael Palage pointed out in his...

Yay AfriNIC! »

We just unanimous approved the resolution which makes AfriNIC a fully approved and recognized Regional Internet Registry to provide IP address registration and other services for the Africa service region. This is an important step forward for the African Internet community. Congratulations to everyone involved. Yay!...

.travel »

There have been some severe allegations about foul play inside of ICANN with regards to the .travel sTLD allocation. Staff, counsel and the board have reviewed these allegations and I am convinced that these allegations are unfounded and have just voted in favor of .travel. I have talked to several independent participants who are also puzzled by these allegations but I have asked them to dig around for more facts. I will report back if I find anything, but until there is some third party corroboration of these allegation, I would hope people would stop spreading this rumor as if...

IPv4 address space »

Ray Plzak of ARIN pointed out during the board meeting that 45% of available addresses have been allocated to the RIR's (Regional Internet Registries). There are number of studies about how much longer we have before we run out of addresses. The estimates range from 10 years to 40 years of time left. I'll write more about this later, but IPv6 seems to be moving forward, but the efficient reallocation of addresses and unanticipated technologies such as NATs (Network Address Translation) has taken the pressure off of IPv6 adoption from the "running out of addresses" perspective. However, IPv6 has many...

ICANN Board Governance Committee update »

There has been a great deal of discussion about the Board Governance Committee's draft of the Core Principles and Corporate Governance Guidelines. Section 5(e) says "Having given the chief executive delegated authority, Board members should be careful – individually and collectively – not to undermine it by word or action." The idea behind this is that the board should not be undermining the activity of the CEO after it has delegated a task. As a CEO, I can understand this intention, but I believe that it should be decided operationally and should not be in a guidelines document to be...

Nokia announces Ryuichi Sakamoto phone »

Photo by NokiaNokiaArt Meets State-of-the-Art: Exquisite Materials, Distinctive Details Unite to Create a Mobile Icon - the Nokia 8801 April 07, 2005 Exclusive audio accompaniment, including signature ringtone "Dharma", by award-winning composer Ryuichi Sakamoto Espoo, Finland - Drawing upon modern watchmaking and jewelry techniques, Nokia has unveiled a truly inspired mobile phone for today's connoisseurs of quality and taste. Encased in a slim stainless steel body, the Nokia 8801 subtly glides open to reveal a number of distinctive details, each meticulously considered and researched to complement the prestige and quality of the device. To heighten the experience, the Nokia 8801...

Yahoo! Search to support Wikipedia »

April 07, 2005 08:01 AM US Eastern Time Wikimedia Foundation Announces Corporate Support of Wikipedia from Yahoo! Search; Helps Allow the Organization to Run Wikipedia Independently ST. PETERSBURG, Fla. & SUNNYVALE, Calif.--(BUSINESS WIRE)--April 7, 2005--Wikimedia Foundation, a non-profit organization that develops and maintains free open content for the public, and Yahoo! Search, a leading global search engine, today announced that Yahoo! Search will dedicate hardware and resources to support Wikipedia, a community based encyclopedia written and edited by people from around the world. The contribution is the most significant dedication made to date to the Wikimedia Foundation by a corporate...

VideoLAN might disappear due to patent legislation »

VideoLAN, or VLC, is a cross-platform media player and is my media player of choice. It plays everything and I just love it. It would be hard to live without it.VideoLAN pageThe end draws near... VideoLAN is seriously threatened by software patents due to the numerous patented techniques it implements and uses. Also threatened are the many libraries and projects which VLC is built upon, like FFmpeg, and the other fellow Free And Open Source software multimedia players, which include MPlayer, xine, Freevo, MythTV, gstreamer. Multimedia is a patent minefield. All important techniques and formats are covered by broad and...

NEC to translate my blog »

My blog uses a "by/2.0" Creative Commons license. This means that anyone can use anything from my blog and copy or create derivative works without asking permission as long as they give me attribution. NEC has gotten into blogging and wanted to use the content from my blog. Unfortunately, I write mostly in English. I have tried translating posts myself as well as using a number of volunteer translators. The problem is, translation is not very fun and I would rather write another post in English than spend time translating. The combination of NEC's desire to use my content and...

Anti-Starbucks site doesn't use "Starbucks" in name »

Cory @ Boing Boing BlogAnti-Starbucks site doesn't use "Starbucks" in name NPR sez, "'The Delocator' is a site that helps you find independent alternatives to Starbucks in your neighborhood. So why isn't it called the 'Starbucks Delocator'? Because the San Francisco Art Institute was too scared that Starbucks would come through with the corporate smack-down. Of course this renaming means the site won't show up in google when people search for 'Starbucks', and what's the point if people can't discover it? Carrie McLaren is out to change that: she's launched a google campaign to get people to link to it...

Dinner in Buenos Aires - April 8, 2005 »

I'm meeting some bloggers in Buenos Aires at 20:00 on April 8, 2005. Please take a look at the wiki for more information and sign up if you can come. See you there! UPDATE: Señor Mariano...

ICANN meeting officially begins »

The ICANN meeting in Mar del Plata is just about to officially begin. There will be a webcast of the sessions in the main auditorium. There are some interesting issues on the agenda including DNS Security, Domain Name Hijacking and WSIS. Of course the public discussion and the board meeting should also be interesting. You can find the schedule on the web site.WEBCAST AND REMOTE PARTICIPATION INFORMATION ALL sessions in the main auditorium can be viewed at: http://media.icann.org/ramgen/broadcast/argentina.rm. ALL ccNSO sessions can be viewed at: http://media.icann.org/ramgen/broadcast/ccnso.rm. To send questions to the board of directors or if you have question or...

Google sending prefetch cookies »

CameoGoogle & Firefox == Evil & Annoying I recently did a search at google for "radio shack". To my surprise, I received a cookie setting request from radio shack.com. This had never happened before- and radio shack also happened to be a sponsored link. I did other searches, such as "ford", "sony", and even "girl scouts"- and each time, the top link requested a cookie to be set. Since Girl Scouts did not have a sponsored link- I realised it must only be the top link that sets a cookie. It turned out that Mozilla browsers (that includes firefox) and...

BeOS Ready for a Comeback as Zeta OS »

SlashdotBeOS Ready for a Comeback as Zeta OS Posted by timothy on Sunday April 03, @12:12AM Anil Kandangath writes "BeOS, the operating system that could have been the foundation for Mac OS X, but almost died, instead has returned as Zeta OS -- which is supposed to be fast, stable, media centric and boot within 15 seconds. Zeta is being released by yellowTAB of Germany and has applications such as an office suite and the Firefox browser bundled with it. Most BeOS applications will also run as-is. Screenshots are available." According to the NewsForge story linked there, the release could...

The media Pope and Tony Verna »

I was IM'ing with Boris yesterday and he said an interesting thing. "He lives on in our media... Forever remembered as the first super mediatized Pope ever. There is more documented evidence of his existence than any Pope ever before. He will NEVER die... as long as we have storage memory..." I worked with Tony Verna several times back in my MSM days. Tony is the inventor of the instant replay and one of the people behind Live Aid. I learned more about television from Tony than just about anyone else. I remembered Tony telling me an interesting account of...

AKMA boasting about his family »

AKMA’s Random ThoughtsWhat Then Of Boasting? Pippa continues making wonderful images with paint and pen and keyboard (Margaret and I cherish her email messages). At F2C, Dave isenberg brought out a t-shirt he'd been given by his print shop; it read in big letters, "God Bless America," with an American flag imprint. He reckoned that the clergy delegate was the right conferee to get the shirt, so he threw it out to me. (This story does get back to how proud I am of Pippa.) I sat with the shirt displayed beside me through Thursday's program, and brought it home,...

Shirky: stupid (c) laws block me from publishing own work online »

Xeni @ Boing Boing BlogShirky: stupid (c) laws block me from publishing own work online Clay Shirky tells Boing Boing:Welcome to the Copyfight. So, at Etech this year, I gave a talk entitled Ontology is Overrated. I want to put a transcript up online, and Mary Hodder, who recorded the talk, graciously agreed to give me a copy of the video. When she came by NYC last week, she dropped off a DVD, which I then wanted to convert to AVI (the format used by my transcription service.) I installed ffmpeg and tried to convert the material, at which point...

Launch of Sixfoo! 660° »

Launch of Sixfoo! 660° Something from yesterday. via Quiplash on Flickr...

Joined Open Source Initiative board »

I've just joined the Open Source Initiative (OSI) board. OSI PageOpen Source Initiative (OSI) is a non-profit corporation dedicated to managing and promoting the Open Source Definition for the good of the community, specifically through the OSI Certified Open Source Software certification mark and program. You can read about successful software products that have these properties, and about our certification mark and program, which allow you to be confident that software really is "Open Source." We also make copies of approved open source licenses here. The basic idea behind open source is very simple: When programmers can read, redistribute, and...

It's Official: TSA Lied »

Donna Wentworth @ EFF: Deep LinksIt's Official: TSA Lied Two government reports confirm what EFF and other privacy advocacy organizations have long known: the Transportation Security Administration (TSA) lied about its role in using airline passengers as guinea pigs for testing "Secure Flight" - the latest version of a fundamentally flawed passenger-profiling system for screening terrorists. And not only did TSA lie, it lied repeatedly, to everyone. A DHS report [PDF], released this past Friday, reveals that TSA misled individuals, the press, and Congress in 2003 and 2004. A GAO report [PDF], released Monday, also shows that Secure Flight has...

Hoder ponders Ziba Zahra Kazemi »

MetaFilterTruth? Rape, Torture, and Lies An ongoing Canadian saga has a sad new twist today: photojournalist Ziba Zahra Kazemi was likely brutally tortured and raped before her death in Iran in 2003. Arrested after a demonstration, the official Iranian line has been that her death was an accident due to injuries from a fall. The ER doctor who treated her has now spoken out, after being granted refugee status in Canada. Wikipedia has an excellent outline of the entire story.Hoder ponders what he should do to prevent similar treatment when he returns to Iran. What sort of pressure can help...

We're just monkeys »

Jim Downing @ Smart Mobslike a monkey driving a car This article in Businessweek says that "the study of neuroeconomics may topple the notion of rational decision-making. According to the new science of neuroeconomics, the explanation might lie inside the brains of the negotiators. Not in the prefrontal cortex, where people rationally weigh pros and cons, but deep inside, where powerful emotions arise. Brain scans show that when people feel they're being treated unfairly, a small area called the anterior insula lights up, engendering the same disgust that people get from, say, smelling a skunk. That overwhelms the deliberations of...
Whiplash by Joi Ito and Jeff Howe

Category Archives

Monthly Archives